IMAGE STRATEGY & MANAGEMENT CONSULTANTS .
advised by MANN & MILLER
Montblanc International GmbH is a German manufacturer of writing instruments, watches and accessories, often identified by their "White Star" logo.
A trademark identified with Montblanc is the white stylised six-pointed star with rounded edges, representative of the Mont Blanc snowcap from above, the symbol being adopted in 1913. The number "4810," the mountain's height in metres, is also a commonly recurring theme.
The star is also referred to as an edelweiss, an indigenous perennial that grows in the alpine forests and mountains of Europe. Less romantically, the star is also referred to as "the bird splat" by some fountain pen collectors.
MANN and MILLER, as Brand and Strategy consultant of Montblanc GmbH established an original fundraising strategy and an artistic charitative concept allowing the companies to collect $4,356,050.
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