IMAGE STRATEGY & MANAGEMENT CONSULTANTS .
Salvatore Ferragamo, the Italian luxury goods company wanted to celebrate the inauguration of the exhibition "The Saint Anne, Leonardo da Vinci's Ultimate Masterpiece" at the Louvre Museum in Paris.
Mission : Mann & Miller as a brand consultant has helped to build an event totally framed within a "Made in Italy" context: floral arrangements of roses, ranunculus, anemones and tulips in shades of red were delivered directly from Italy, and the dinner featured typical products from Tuscany. In addition to the members of the Ferragamo family, many prominent guests attended the preview including, Hilary Swank, Carole Bouquet, Virginie Ledoyen, Elisa Sednaoui and Dolores Chaplin.
Result : As exclusive sponsors of the exhibition La Sainte Anne: Leonardo da Vinci's ultimate masterpiece, the brand was granted permission to showcase their own Italian works of art in this high temple of fine art at the very heart of Paris.
Ferruccio Ferragamo, chairman of the group, released a statement underscoring the links between the brand founded by his father Salvatore in 1927 and the work of Leonardo. "Endless creativity, an innovative aesthetic, artisanal roots and groundbreaking research have always characterised the Italian genius, as embodied by Leonardo da Vinci, that we have always appreciated," he said.