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Sony, one of the leading manufacturers of electronics products for the consumer and professional markets needs to develop innovatives ways to display the brand and communicate its value through the International Consumer Electronics Show (CES), the major technology-related trade show held each January in the Las Vegas Convention Center.

The main goal was about to display the brand during the CES by using a creative and innovative ideas and ways to communicate to the electronics products industrie.

Mission : Mann & Miller successfully made the sourcing of A-List Artists in order to establish a casting to build a whole Art exhibition of photography taken by each Artist. Also, our firm has negociated the rights cession and the commercials contracts of each Artists and manage a overall Budget of the operations.

Through an exclusive installation in Las Vegas, the exceptionals pictures taken by Susan Sarandon, Natalie Portman, Vera Farmiga, Rachel Weisz, Jessica Alba, Laura Harring, Andy MacDowell and Michael Madsen have been displayed on the Sony wall.

At the end, Mann & Miller helped to create the story tell of the operations, and define the whole strategic communication plan during the CES.

Result : the special communication project bring an original opportunities for the brand to attract the market and reinforce the position of innovation of the brand in the manufacturers of electronics products for the consumer and professional markets who heard about the brand expression through an artistic and innovative way.