IMAGE STRATEGY & MANAGEMENT CONSULTANTS .
Zadig et Voltaire, the rocker and chicly balanced French brand of clothing wanted to get its brand much more known in the US Market and positionning its brand in the luxury market.
Mission : Mann & Miller as a brand consultant has identified and established a long term contract between Zadig & Voltaire and Erin Wasson allowing the brand to get a new face for their worldwide 2011 campaign (Summer and Fall/Winter).
Our firm has negociated a partnership for the brand with Erin Wasson to design a capsule collection called "Erin meets Zadig' in order to get the brand much known in the US market.
Result : with prices ranging from $120 to $1400, our business strategy for the capsule collection designed by Erin Wasson for Zadig & Voltaire, enhance the brand value through a long term partnership with an international A-list model turned actress.