IMAGE STRATEGY & MANAGEMENT CONSULTANTS .
Repossi (Luxury jewelry) leader of its industry, wants to increase the brand goodwill by developing its position in the US Market.
Mission : based on our analysis of the fashion US market, Mann & Miller negociated and established a partnership between the Repossi House and one of the New York's favorite and key trendy fashion brand : Alexander Wang.
This partnership allows Gaia Repossi to team up with Alexander Wang to create a line of jewellery for his Fall 2010 collection. The collection encompasses the cool that Alexander Wang represents and also the sophistication of an jewellery house like Repossi, who have been the jewelers to the royals of Monaco.
Result: with a rapid growth, the newest generation of the Place Vendôme-based French jewelry company, made some major inroads in the US market.